Say it with a big kiss: Hershey's Kisses Deluxe

Press Release.

Hershey brings us a delicious way to express care. Say more when you celebrate festivities and life’s huge victories with the new Hershey’s Kisses Deluxe.

The iconic Hershey’s Kisses plume-shaped chocolate has always been a symbol for thoughtfulness and caring, as manifested by its popularity as a gift. Bite-sized and sweet, it’s just the right item for simple gestures of love. Twice the size of the Original Hershey’s Kisses chocolates, Hershey’s Kisses Deluxe is now made even more special for sharing, and ideal for festive gifting. The new product is layered with rich and authentic milk chocolate, harmoniously swirled with delicate rice crisps, a velvety smooth chocolate interior, and at its center, a whole roasted hazelnut.

This new product is perfect as a reward for a successful year, a surprise for your mother on her birthday, a Valentine’s or Christmas gift. When words fail, this premium goodness would truly speak for how much you care for the person.

To celebrate its arrival to the Philippine market, Hershey’s Kisses Deluxe collaborated with Jake Verzosa, one of the most renowned photographers in the country to capture Manila’s most celebrated personalities in black-and-white photographs, embellishing a gold brush kissmark that seamlessly narrate the brand’s story. The exhibit was made open to the public at Bonifacio Global City Highstreet last November 26, 2015. Georgina Wilson, Cecile Van Straten, Laureen Uy, Rex Atienza, and Anton Del Rosario were the five chosen personalities that could best represent the product.

Georgina Wilson is one of the most sought-after celebrities of her generation and not just because of her stunning Eurasian beauty and natural modeling ability. She is fiercely driven to make her mark on the world, becoming the first Filipina host of Asia’s Next Top model, launching her own premium eyewear brand, Sunnies Studios, and even co-authoring the book Besties. She is a true icon of tenacity, style, substance, and class, the perfect embodiment of Hershey’s Kisses Deluxe.

Cecile Van Straten, the voice behind chuvaness.com, is one of the country's most highly regarded bloggers, enjoying over 30,000 hits a day on her sassy site that talks about everything from everyday life to leisure to travel and beyond. Her wit and humor make for enjoyable reads but it is her strong opinions that make them captivating. Always one to speak her mind, Cecile personifies Hershey’s Kisses Deluxe and its purpose of speaking from the giver's heart and showing one's care for a loved one.

Laureen Uy of breakmystyle.com, another captivating lifestyle blogger, is a fashion inspiration to the youth. Her sweet personality coupled with her bold ensembles exemplify the festive and stand out quality of Hershey’s Kisses Deluxe. Like Laureen, Hershey’s Kisses Deluxe is stylish and classy, a world-class brand everyone would be delighted to be associated with.

Rex Atienza is one of the biggest names in the local fashion industry. A top stylist, fashion editor, and star of E!’s reality show StyleList, Inc., Rex just doesn’t settle for small. He shares his big personality in an equally big way, exemplifying the gifting nature of the double-sized Hershey’s Kisses Deluxe.

Anton Del Rosario, star player of the Azkals, is one of the notable celebrity athletes in the country. He has played, scored, and won matches locally and abroad and is every bit a hardcore football player. But don’t let those biceps fool you. Beneath those taut muscles beats a tender heart that cares deeply and devotedly for his loved ones. This heart is what drew Anton to the mission of spreading the word about Hershey’s Kisses Deluxe, a premium, personal, and genuine way to express one’s love to another.

What these five personalities have in common is how they celebrate life’s huge victories and festivities. Just like them, show love and affection with Hershey’s Kisses Deluxe chocolates.

Hershey’s Kisses Deluxe is now available in major supermarkets nationwide.