Pantene #DoItAllHair

Press Release.

Do It All with #DoItAllHair

New Molecule in Pantene Pro-V Conditioners unveils stronger, shinier hair that can take it all

Will your hair beat the heat and humidity outdoors? Is your hair still strong and shiny after 100 blow-dries? Is your hair protected from damaging factors like dust and pollution? The answer is yes – thanks to the award-winning brand, Pantene!

The new and improved Pantene adds Histidine in its conditioners to restore and maintain hair health from the core, resulting in stronger hair that can take it all. With this formula upgrade, Pantene dares Filipinas to do it all: go on a sunny and windy adventure, reach the summit, try water sports, break a sweat and many others – without having to worry about their hair. Pantene’s newest innovation results in stronger, shinier hair for hair that can keep up with whatever life you lead.

The Miracle Molecule

Rooted in proteomics research, the Pantene Hair Research Institute discovered that oxidative mineral build-up does not only exist on the surface but also occurs within hair’s deepest cuticle layers. These impurities create a damaging cascade of reactions that break down the hair’s protein structure, degrading it down to the core. The Histidine technology in Pantene conditioners has anti-oxidant properties, similar to the free radical fighting anti-oxidant ingredients in skin care products that work to prevent age spots and wrinkles. Histidine penetrates deep into the endocuticle layers in hair to seek out and identify oxidative mineral deposits, removing them to help protect hair’s naturally healthy, strong structure. Together with the EDDS Keratin Damage-Blocking technology in Pantene shampoos, Histidine reverse years of damage up to 2.5x more effective than Pantene shampoo alone.

Dare to do it all with #DoItAllHair

Get ready to unveil hair that can take it all - whether it’s a stylish girls’ night, an unexpected beach trip, or a spontaneous decision to dye your hair red. Erase the damage of 100 blow-dries in a single wash. Get up to 97% less breakage, 230 degrees Celsius heat protection, and 72 hours freedom from frizz. Don’t hesitate to do it all! Pantene Total Damage Care Shampoo, Conditioner, and Pantene 3 Minute Miracle Conditioner are available at Zalora, and all leading supermarkets and pharmacies. Pantene dares you to get stronger, shinier hair that can take it all. Dare to do it all with #DoItAllHair.