Demonstrated Expertise

360 campaign management

Planning, project coordination, agency management, execution, and monitoring of campaigns based on market needs and trends.

Deliverables: Campaign Brief, KPIs and metrics, Multi-channel launch plan, 360 Toolkit, Critical Path Scale, Responsibility Matrix, Post Mortem

Tools used: Trello, Aero, Google Analytics, BigQuery, Domo, Google Sheets, Microsoft Excel

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research

and planning

Consolidation and analysis of quantitative and qualitative data to unearth consumer insights that will result to strategic marketing plans.

Deliverables: Competitor and Industry Report, Data Visualization, Market insights and recommendations

Tools used: Google Analytics, BigQuery, Public online data, Market studies, Interview transcripts

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strategic collaborations

Diversifying traffic and conversion streams via B2B2C co-marketing with non-competitor brands relevant to the market, and performance-driven influencer collaborations

Deliverables: Pitch proposal, Influencer brief, Contract, Business Partnership Framework, Media list

Tools used: Google Analytics and Domo for performance monitoring

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content

marketing

Engaging and digestible content strategy, plans, articles, and posts for both brand-owned platforms and partners

Deliverables: Editorial Calendar, Commercial Calendar, Press Release, Blog articles, Social posts, Moodboard, Influencer Briefs, Presendation decks

Tools used: Google Search Data, Facebook and Instagram insights, Canva, Google Suite

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brand building

Generating awareness and loyalty through identification of brand personality and voice, USPs, consumer touchpoints, messaging, and most effective marketing channel mix

Deliverables: Brand Bible, Brand positioning map, Integrated Marketing Communications Plan

Tools used: Microsoft Powerpoint, Gantt Chart, Google Slides, Google Search Data, Facebook and Instagram Insights, Canva

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marketing budget management and reporting

Cost analysis, budget proposals, metrics identification, and ROI and post-mortem reporting. I have successfully handled campaigns from zero budget to $1M.

Deliverables: Budget and schedule reports, Expenses tracking, KPI and ROI analysis

Tools used: Microsoft Excel, Google Sheets, Gantt Chart, Google Slides, Domo

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