Introducing a former retail brand to e-commerce: Urban Decay's foray to Sephora

Visual direction:

• Must convey an imagery of high fashion and fun

• Exciting yet aspirational feel

Copy direction:

• Teaser: mention that Urban Decay will be coming very soon in the Philippines but for now, highlight that deluxe sample can be redeemed with any purchase

• Launch: mention that we heard them and we’re finally giving them the brand that they’ve been asking for; highlight brand exclusivity to Sephora Philippines