Cultivating cult favorites: Elevation of underdog products in Sephora

This campaign puts a spotlight on 100 non-priority products that organically gets good traction. As we don’t highlight them in huge sales and are not included in clearance sales as well, we looked at incentivizing purchase of these products via a GWP

Campaign period: 13-31 January

Mechanics: Purchase any of the products featured to get a free Mixing Palette. Use code NICHE.